{"product_id":"de-strategise","title":"De-Strategise","description":"\u003cp\u003eBrand strategy has become unnecessarily complicated.\u003cbr\u003e\u003cbr\u003eToo many frameworks. Too many steps. Too much jargon. And too often, uncertain outcomes.\u003cbr\u003e\u003cbr\u003eThe world of brand strategy needs simplifying.\u003cbr\u003e\u003cbr\u003eThis book does exactly that.\u003cbr\u003e\u003cbr\u003eDrawing on more than 50 years of combined experience, seasoned strategists Mick Mahoney and Kevin Chesters present a proven approach built around three simple questions. Refined over the past decade, their method cuts through the noise to create brand positioning that is clear, practical, and undeniable.\u003cbr\u003e\u003cbr\u003eFor too long, the industry has treated strategy and creativity as separate disciplines, confined to outdated silos and overcomplicated methodologies. But the best ideas don't emerge from separation - they emerge from connection, collaboration, and cognitive diversity.\u003cbr\u003e\u003cbr\u003eThe science is clear: simpler works better.\u003cbr\u003e\u003cbr\u003eThis book took 50+ years to develop, 10 years to refine, and will help you build an undeniable brand by answering three deceptively simple questions.\u003cbr\u003e\u003cbr\u003eIf you want to create a brand strategy that is simple, impactful, and impossible to ignore, the path starts here.\u003c\/p\u003e\u003cbr\u003e","brand":"BIS Publishers","offers":[{"title":"Default Title","offer_id":49688145199256,"sku":"9789063698065","price":25.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/wholesale.chroniclebooks.com\/products\/de-strategise","provider":"Chronicle Books Wholesale","version":"1.0","type":"link"}